The most important new feature not revealed during the press conference is the new Games on Demand feature, which will allow Xbox 360 owners to purchase and download full Xbox 360 games directly to their hard drive. Purchasers will be given the option to purchase games using a credit or debit card, rather than by purchasing Microsoft points.

 

According to Whitten, "the Games on Demand channel will launch with a library more than 30 great games, from classic hits like Mass Effect, BioShock and Assassin's Creed, to family favourites like LEGO Star Wars: The Complete Saga and Sonic the Hedgehog." Furthermore, "you'll have access to a wide variety of great games, downloadable in only a few hours and at the touch of a button. We've also added the option to purchase Games on Demand directly with your credit or debit card."

 

Whitten also announced a range of new features for New Xbox Experience's avatars, including "avatar items as awards when playing games." Microsoft and third-party publishers will be releasing a range of premium clothing and interactive props for avatars, and revealed a costume based on Halo 3: ODST's Shock Troopers as an example.

 

Lastly, user ratings will be coming to Xbox Live Marketplace. A five-star rating system will allow users to rate games and game add-ons, and sort games by user rating.